Why 60% of Fintech Marketplace Users Drop Off - And How to Fix It
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Frequently Asked Questions

Clarify your queries

Got questions? We’ve got answers. Here are some of the most common things people ask us.

What is inncivio?

inncivio is an AI-powered in-app guidance tool designed to increase user engagement and transactions for fintech platforms by providing personalized, real-time educational insights.

How does inncivio help fintech platforms with passive users?

Passive users often log in less frequently, transact less, or hesitate due to confusion about financial products. inncivio detects these early signs of passivity and provides real-time, in-app guidance to encourage engagement and transactions.

Can inncivio be customized for different fintech products?

Yes, inncivio can be easily adapted for various fintech products such as trading platforms, lending marketplaces, crypto exchanges, and savings apps. Setup takes only a few days.

How does inncivio work with a fintech platform’s specific goals?

Clients define user engagement goals (e.g., increasing wallet top-ups or trade executions), and inncivio’s AI optimizes tooltips and popups to achieve those specific objectives.

How does inncivio help trading platforms with complex dashboards?

Trading dashboards can overwhelm users with too much information. inncivio provides real-time, user-specific popups that simplify decisions and improve engagement.

How can inncivio’s technology be personalized to any fintech platform?

inncivio’s model can be trained on different sets of data:
* The fintech’s platform itself - inncivio automatically learns from the structure and content of the platform;
* User behavior - user interactions and behavior patterns are also learned automatically to personalize guidance;
* The fintech’s knowledge base (optional but highly recommended). Whether it is FAQs, documentation, SOPs, or tutorial videos, any content source can be connected to inncivio. This allows the model to be trained on proprietary data, resulting in stronger customization, greater accuracy.

What is the estimated impact of inncivio on fintech platforms?

Fintech platforms with more than 5,000 active users can see up to a 10% increase in revenue per user with inncivio’s AI-driven engagement tools.

How does inncivio measure success?

inncivio measures success by tracking the increase in revenue per user, particularly for KYCed inactive users. The platform provides an admin dashboard where clients can analyze user journeys in real time, including interaction rates with tooltips.

Is inncivio difficult to integrate?

No, inncivio integrates seamlessly with existing fintech platforms using a simple code snippet, requiring minimal development effort.

How quickly can inncivio be deployed?

inncivio is designed for rapid deployment and can be set up in a matter of days, not months.

Does inncivio require development efforts from the fintech platform?

No development effort is required. inncivio is implemented via a simple line of code added to the fintech platform’s web application - similar to adding a tag on Google Tag Manager.

Does inncivio require ongoing manual updates?

No, inncivio’s AI continuously learns from user behavior and adapts in real time, eliminating the need for manual updates.

How much control do I have over inncivio’s messaging and interventions?

Clients can fully customize the tone, style, and type of guidance users receive. There is also a pre-populated manual option to add rules and content, similar to onboarding tools but significantly faster and enhanced by AI.

What security and compliance measures does inncivio follow?

inncivio meets industry standards such as GDPR, ensuring compliance with financial data regulations. This is possible because all processed data is encrypted.

How does inncivio improve financial literacy for users?

By providing dynamic, contextual financial education at key decision points, inncivio helps users better understand fintech products, reducing hesitation and increasing transactions.

How much does inncivio cost?

Our pricing follows a subscription model based on the number of monthly active users and the features you require. We would be happy to discuss this further during an exploratory call! Book one now: https://calendar.app.google/dpEvkZx2n2CcgvVJA

How is inncivio different to existing digital adoption platforms (DAPs), such as WalkMe, Whatfix, MeltingSpot?

Our key differentiators are:
* The industry focus: our competitors are industry agnostic, while we focus on the fintech space (and other complex industries);
* The user stage: while most competitors focus solely on the onboarding stage, we support users at every point where a transaction can occur;
* The purpose: our competitors mainly provide descriptive information and guidance to simplify the platform’s understanding, while our focus is to provide ultra personalized knowledge to each user to maximize the fintech platforms’ revenue generation per user.